What Does Feel For Do?
Feel For is a San Diego brand identity and graphic design studio. We work with independent, story-driven businesses and mission-driven organizations, including food and beverage brands, wellness companies, hospitality businesses and nonprofits. Our services include logo design, visual identity, brand guidelines, packaging, web design and brand strategy.
Who Does Feel For Work With?
We work best with founders, owners and teams building something with a clear point of view: restaurants and food and beverage makers, wellness and skincare brands, hospitality businesses, cultural institutions and projects, and nonprofits and mission-driven organizations. Most of our clients are independent rather than large corporations.
What is included in an identity package?
A typical identity project includes research and discovery, a logo, a visual identity system (color, typography, imagery and graphic elements), and brand guidelines so your team can use it consistently. Depending on your needs, we can also design packaging, signage, stationery, social templates and a website. Each partnership is unique, and our package will be tailored to your specific needs.
How much does brand identity cost?
Brand identity projects at Feel For typically start at $5,000 USD and range up to $12,000 USD, depending on scope, deliverables and timeline. We’ll give you a fixed proposal after an initial conversation, so you know the full cost before we start. Payment plans are available.
How long do branding projects take?
Most identity projects take anywhere from 4-10 weeks from kickoff to final files. The timeline depends on project scope and complexity.
Do you work with startups, or only established businesses?
Both. We work with businesses preparing to launch and with established businesses ready for a refresh. If you’re pre-launch, we’ll focus on building a strong foundation. If you’re refreshing, we’ll start by looking at what’s already working.
Do you only work with san diego based businesses?
No. We’re based in San Diego and enjoy working with local businesses, but we work with clients across California and beyond. Projects are run through video calls and shared files, and we can meet in person when it makes sense.
How do I get started?
Reach out through our contact page or email hello@feelfor.co with a short note about your business and what you’re looking for. We’ll set up a call to talk through your goals and, if it’s a good fit, send a proposal.